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MKT 609: Marketing Programs (McKee)

Research guide for Dr. McKee's course.

Introduction

Welcome to the course guide for MKT 609: Marketing Programs

This guide will assist you in completing your research for Dr. McKee's class. The databases, books, and other electronic resources will assist you with your Case Team Assignment and Current Topic Reports. If you need any assistance locating or using the sources listed, please contact Meghann Kuhlmann, your Business Librarian.

Related Research Guides

Research Workshops

Want more help with research?  Drop by the library for a workshop!

Book a Study Room!

Ablah Library has 20 study rooms that hold anywhere from 2-14 people. Some rooms are first-come, first-serve and others can be reserved online.

We also have 2 study rooms (called seminar rooms) where you can practice presentations. These rooms are equipped with laptops, a projector and screen.

Click the link below to reserve a room.

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