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MKT 609: Marketing Programs (McKee)

Research guide for Dr. McKee's course.

Creative Commons Images

One option when finding images to use for commercial purposes is to look for creative commons or public domain images. Get started at the Finding Free Media research guide or try the suggested sites below. Even some creative commons images require an attribution message, so make sure you look for that!

  • Finding Free Media Research Guide - An extensive list of creative commons and public domain media search engines
  • Google Images - After searching, click on the "Search Tools" menu at the top of the page, then choose "Usage Rights." Choose one of the options starting with labeled for reuse. Note that you can even search for images that are free to use commercially
  • Wikimedia Commons - Search for public domain images, sounds, and videos (great for your presentations)
  • Flickr Creative Commons Search
  • Pixabay - Images on this site do not require attribution
  • Compfight - Use the menu at the bottom left to choose your search options
  • FlickrStorm - Search for photos that can be used commercially, with a "share alike" license and more

Reverse Image Searches

Do you have an image, but are unsure of its source? There are a couple of online tools that can help.

Creative Commons

CC logo

Creative Commons - a nonprofit organization that works "to increase the amount of creativity (cultural, educational, and scientific content) in “the commons” — the body of work that is available to the public for free and legal sharing, use, repurposing, and remixing."

Creative Commons licenses provide a way for people to share their work and make it available for others to build on and reuse. It is free to download, adapt, distribute, and transmit without having to ask permission. Depending on the license, however, there may be certain conditions: you may only be able to use the content for educational purposes, you may have to give attribution, etc. Because licenses vary, always be sure to check the exact terms of the license before using an image.

   Attribution: others can use the work however they like, so long as they give credit

   No Derivative Work: other can copy, display, or perform your work, but it must be verbatim

   Non-Commercial: other can use your work, but for non-commercial purposes only

   Share Alike: others can distribute derivative works, but only under the same terms as the original license

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