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MKT 609: Marketing Programs (McKee)

Research guide for Dr. McKee's course.

Finding Specific Journals

While searching for articles in the databases is the most efficient way to find information from a variety of sources, you might be interested in browsing a specific journal issue. The best way to look up specific titles (such as Forbes or Adweek) is to use SmartSearch to determine if we have the journal in print, electronically, or both. Go to the library's homepage and enter the name of the journal in the search box (check the "title" button). The title of the journal with [electronic resources] next to it means the journal is available electronically.

ABI/INFORM Complete

Abstracts and some full-text articles from scholarly journals and trade publications in business and economics worldwide. Includes industry information and articles from regional and national newspapers. You can use the Advanced Search to search by company name:

 

* You can also use the "Limit to" section to narrow your search to document type (such as Case Study, Market Report or Market Research), geographic location, document feature (such as charts - great for use as visual aids in presentations!), and much more.

Additional Databases

Newspapers

Can't Find the Full Text of an Article?

Try Interlibrary Loan!

 

Login with your myWSU ID and password to request a copy of an article or book. WSU Libraries participates in RapidILL, so articles are emailed within 24 hours (and often come as soon as 1-2 hours after they're requested). Books are shipped within 24 hours of the request and are sent to Ablah Library for you to pick up. It's free!

Wichita State University Libraries, 1845 Fairmount, Wichita, KS 67260-0068 | Phone: (316) 978-3481 | Comments/Suggestions | Facebook Instagram Twitter YouTube Channel Federal Depository Library Program HathiTrust Digital Library Patent and Trademark Resources Centers