LibGuides: Marketing: Marketing Research Resources

Marketing Research Resources

Market Overview

IBISWorld This link opens in a new window
A research tool providing online industry intelligence covering 98% of the U.S. economy. Core US NAICS Industry Reports, US Risk Reports, iExper summary reports, Business Environment Reports, US Specialized Industry Reports, Canadian Industry Reports, Global Industry Research, and China Industry Reports are all included. Over 700 US Industry Reports at the 5-digit level of the NAICS code are available. Reports contain trends, statistics, and analysis on market size, market share of competitors and industry growth rates. major market segments and the forces affecting supply and demand within the industry are identified.

Statistical Sources

U.S. Economy at a Glance
Bureau of Economic Analysis
FRED II, Economic and Financial Data
From the Federal Reserve Bank in St. Louis
U.S. Census Bureaus Economic Census
Economic data by state and industry snapshots from the the US Census Bureau
Fedstats
FedStats supports a community of practice for over 100 agencies engaged in the production and dissemination of official federal statistics, and provides the public with a showcase of information, tools and news related to official federal statistics.

See the Wichita Business Research Guide for more resources specific to Wichita.

Kansas Statistical Abstract
Covers seventeen different categories of information including population; vital statistics and health; housing and construction; employment and earnings; personal income; banking and finance; state and local government finances and employment; courts; crime and public safety; communications; transportation; agriculture; mining and mineral products; and manufacturing.
Kansas Economic Data
Created by the Center for Economic Development and Business Research at WSU, this site includes automated federal updates on indices, economic indicators, demographics, industries and most recent employment and population forecasts at state, county, and city levels.
Wichita Quick Facts
From the US Census

Book of lists
Call Number: HF5001 .W52
Special issue of the Wichita business journal, published annually. Most recent year in Reference Section on 1st floor.

GlobalEDGE
Includes country information, global industry and market data compiled by Michigan State University.
Market Research Reports & Country Commercial Guides
From the U.S. Department of Commerce, Export.gov brings together resources from across the U.S. Government to assist American businesses in planning their international sales strategies and succeed in today’s global marketplace.
Trade Statistics: Office of Trade & Economic Analysis
World Bank: Data and Research Open access
Free and open access to data about development in countries around the globe.
International Statistical Agencies
Statistical gathering agencies in foreign governments. Compiled by the U.S. Census Bureau.