LibGuides: Marketing: Company Research

Company Research Resources

Company Information

*See the Video Tutorials page for instructions on using these resources

Business Insights: Essentials
Provides market shares for companies, industries, and products
Mergent Online
Full-text financial and other information on U.S. and international companies. Also provides access to EDGAR SEC filings. Search by company name or NAICS/SIC code. Coverage: latest 15 years. 25 simultaneous users

Includes access to:
International Inactive Data
Expanded Long Term Debt
US Earnings Estimates
International Earnings Estimates
Institutional Holdings
Insider Holdings
US Equity Pricing
International Equity Pricing
Unadjusted Pricing
North American Annual Reports
International Annual Reports
Equity Reports
Equity Reports Integrated Search
Economic Time Series
Reference Solutions
Reference USA is a great source for finding demographic information on small businesses. Search by location, industry, size of employees and more to identify a targeted list of competitors or companies offering similar products or services. The database is also useful for generating lists of companies to market a particular product to.

Market Share

World Market Share Reporter is one of the most comprehensive sources for global market share data.

The most recent edition (2019) is available as an ebook:

Older editions are on the 3rd floor at the call number HF 5410. M35.

See the Wichita Business Research Guide for more resources specific to Wichita.

Small Business Reference Center
Provides up to date information on relevant topics from starting a company, operations management and sales to growing or rescuing a business. The database contains nearly 400 full-text periodicals and over 450 full-text reference books.
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