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General Guide for Marketing at Wichita State University

Company Research Resources

Company Information

*See the Video Tutorials page for instructions on using these resources

Market Share

  World Market Share Reporter is one of the most comprehensive sources for global market share data.

   The most recent edition (2019) is available as an ebook:

   Older editions are on the 3rd floor at the call number HF 5410. M35.



See the Wichita Business Research Guide for more resources specific to Wichita.

Professional Associations

Trade associations often provide valuable information, data, and insight about trends and companies in their industries.

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