Marketing

Contains 7,000 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Written by a team of experts, it features the very latest terminology, for example, the recent vocabulary associated with structured finance and the associated subprime lending crisis, including collaterized debt obligation and special purpose vehicle.

Contains entries on all aspects of statistics including terms used in computing, mathematics, operational research, and probability, as well as biographical information on over 200 key figures in the field, and coverage of statistical journals and societies. It embraces the whole multi-disciplinary spectrum of this complex subject, and will be invaluable for students and professionals from a wide range of disciplines, including politics, market research, medicine, psychology, pharmaceuticals, and mathematics.