LibGuides: MKT 607: Promotion Management: Organization & Industry Information

Non-Profit Industry Research

Organizational websites often has a lot of information and can be particularly useful for nonprofit companies.

Check out the main Evangelical Lutheran Church in America website to learn more about the values, goals, and current marketing strategies of this organization.

Also check for "About Us" and "Annual Reports" sections for financial information on similar organizations in other cities. These sites will also give you an idea of the promotional strategies already utilized by similar organizations.

Guidestar This link opens in a new window
- This link opens in a new window
Guidestar collects, organizes, and presents information on IRS registered nonprofit organizations including annual reports, 990 forms and more.

Business Industry Research guide
for more information on marketing research, finding statistics and demographic information, and more.
Board Source
formerly The National Center for Non-Profit Boards
The Foundation Center
Online directory, funding sources, resources that assist nonprofits, and research/trends on nonprofits.
The Nonprofit Times
This key publication for nonprofit management includes salary surveys, rankings, and current news and topics.

Try Google searches for "children's health non profit organizations" or "children's foundation marketing" - limiting your search to .org and .gov sites to get information about other organizations in the sector.