MKT 607: Promotion Management

Data on buying habits of American consumers, including their expenditures, income and consumer unit.

This Library of Congress guide lists internet sources that focus on market segmentation: generational, ethnicity, geographic, gender, gay/lesbian, and lifestyle. Sources include books, census sites, subscription and fee items, links to associations and marketing firms and more.

Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.

Pew conducts research on various groups such as ages/generational, race/ethnic, socioeconomic status, gender, etc. Many study reports include psychographics.

Trendwatching.com covers one topic or group of consumers each month.

Features the latest global consumer and media insights, including social media trends, online trends, mobile trends, and insights.