Entrepreneurship

Based on data collected from the Bureau of Labor Statistics' 2010 Consumer Expenditure Survey, this report analyzes the demographics of household spending on hundreds of products and services. Identifies which households spend the most on those products and services, and which control the largest share of spending.

The American Marketplace collects in one handy volume the latest demographic and socioeconomic data to keep you up to date with the ever-changing consumer landscape. Its hundreds of tables are organized into 11 chapters covering attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth.

American Attitudes taps into the GSS gold mine, revealing what the public thinks about topics ranging from gay marriage to the American Dream, how Americans feel about their financial status, their hopes for their children, how often they socialize and with whom, their religious beliefs, political leanings, and standard of living. It shows those answers by the demographics that shape perspective—sex, age, race, Hispanic origin, education, and region.

What households buy and how much they spend, and also how often they buy certain items.

Who's buying computers, PDAs, GPS devices, reading material, audio and video streaming and downloads, telephone service, TVs, etc.

This report examines how much Americans spend on pets by the demographics, income, household type, race and Hispanic origin, region of residence, and education.