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ENTR 604: Franchise Management

Identifying Companies in an Industry

If you need to find a list of companies in a particular industry, try using one of the following research databases. Most contain listings of companies by industry. They also contain company overviews (addresses, key executives, annual sales, number of employees), current news articles, company financials, and more.

If you're having trouble finding a profile through a company search, try looking on the company's website, or searching for articles about the company in the above resources or in national newspapers (e.g. The New York Times) or regional newspapers (e.g. The Wichita Eagle).

Finding Company Information in LexisNexis

The video below shows step-by-step instructions on using LexisNexis Academic to create a list of companies in a certain industry, geographic area, of a certain size, etc. (NOTE: LexisNexis Academic is only available to WSU faculty, staff, and students).

*For best results when playing the video, change the output to 720p (HD) after you hit "play."

Market Share Reporter

Market Share is the percentage of sales that a brand or company has for a specific product or product category.

Market Share Reporter The most recent edition in the Reference section at the call number HF 5410. M35. Older editions are on the 3rd floor.

It's also available in Business Insights (link below): search for a company, then click on "Market Share Reports" on the menu on the right side of the page.

 

 

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