LibGuides: BADM 100: Exploring the World of Business: Industry and Company Research

NAICS Codes

Locating comprehensive information for an industry can be challenging. One way to ensure a thorough search is to use the industry's NAICS code.

NAICS (North American Industry Classification System) is the standard used by Federal agencies to classify business establishments.

Once you've identified the code for your industry you can use it to search the databases on this guide to find all the information related to the industry.

Browse NAICS codes or search by keyword

Additional Resources

Business Research Presentation
Slides from the in-class presentation

Want to dig even deeper into your industry and company?

Check out the Industry Research Guide

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Resources for Industry and Company Research

IBISWorld This link opens in a new window
A specialize resource for US Industry Reports containing trends, statistics, market size, market share of competitors, growth rates, and more

For Industry Research: Start here for your industry project to gain in-depth background knowledge

For Company Research: Look under the ‘Competitive Landscape’ and ‘Major Companies’ tabs for more information about what is required for companies to be successful in your industry

Business Source Complete This link opens in a new window
WSU Libraries' most comprehensive business research database (see below for more information)

For Industry Research: After searching for an industry, try the ‘source type’ filter to find industry profiles, market research reports, trade journals, and other sources specific to industry research.

For Company Research: Use the ‘source type’ filter to find SWOT analysis, trade journals, and business newspapers. Consider searching for competing companies as well for additional insight.

Statista This link opens in a new window
A portal of statistics compiled from data gathering agencies around the world

For Industry Research: Search for the industry and browse results for individual statistics or download a data report

For Company Research: Search the name of a company to find data on spending and revenue, market share, products, and competition.

Using Business Source Complete

Business Source Complete is a comprehensive database of business information. Find company and industry news, professional analysis, academic journals, and much more.

After searching the industry or company name, use the "Source Type" filter on the left to narrow your search to specific resource types.

SWOT Analysis, Trade Publications, Newspapers, and Magazines are all good choices for this project.

Use the date filter to ensure information is current enough for your needs.