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BADM 100: Exploring the World of Business


Locating comprehensive information for an industry can be challenging. One way to ensure a thorough search is to use the industry's NAICS code.

NAICS (North American Industry Classification System) is the standard used by Federal agencies to classify business establishments.

Once you've identified the code for your industry you can use it to search the databases on this guide to find all the information related to the industry.

Additional Resources

Want to dig even deeper into your industry and company? 

Check out the Industry Research Guide

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Resources for Industry and Company Research



Using Business Source Complete

Business Source Complete is a comprehensive database of business information.  Find company and industry news, professional analysis, academic journals, and much more.

After searching the industry or company name, use the "Source Type" filter on the left to narrow your search to specific resource types.

SWOT Analysis, Trade Publications, Newspapers, and Magazines are all good choices for this project.

Use the date filter to ensure information is current enough for your needs.

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