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MGMT 360: Principles of Management

Industry/Market Research

World Market Share Reporter provides the percentage of sales (by value or volume) that a brand or company has for a specific product or product category.  Reports can range from broad industries to specific products, so be aware of what segments or categories are included.

Company Research

Business Source Complete - Company/Industry Information

Business Source Complete is a comprehensive database of business information.  Find company and industry news, academic journals, trade publications, country reports, and much more.

After searching use the "Source Type" filter on the left to narrow your search.  SWOT AnalysisIndustry Profiles, Market Research Reports, and Trade Publications all might be useful for this project.

Screenshot of Business Source Complete, highlighting Date and Source Type filters

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