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IB/MKT 601: International Marketing

Introduction

Welcome to the course guide for IB/MKT 601: International Marketing By cflm [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

This guide will assist you in completing your research for the International Marketing course. The databases, books, and web sites will assist you with your Article Critique and Country Environment & Marketing Opportunity Analysis. If you need any assistance locating or using the sources listed, please contact Meghann Kuhlmann, your Business Librarian. 

Company Directories

An international business web portal from the International Business Center at Michigan State University. Includes country information, industry profiles, and a number of additional resources.

Book a Study Room!

Ablah Library has 20 study rooms that hold anywhere from 2-14 people. Some rooms are first-come, first-serve and others can be reserved online.

We also have 2 study rooms (called seminar rooms) where you can practice presentations. These rooms are equipped with laptops, a projector and screen.

Click the link below to reserve a room.

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