A trademark primer -- Trademarks, domain names, and the Internet -- How to choose a good name for your business, product, or service -- Trademark searches : what they are and why you should do one -- How to do your own trademark search -- How to evaluate the results of your trademark search -- Federal trademark registration -- How to use and care for your trademark -- Evaluating trademark strength -- Sorting out trademark disputes -- If someone infringes your mark -- If someone claims that you infringed their trademark -- International trademark protection -- Help beyond this book.
Protect your business name and logo! Your business name, the names of your key products, and your logos, packaging, and slogans--all of these can function as trademarks that distinguish your business and its services and products. So it's important to choose your marks carefully and protect them vigilantly. Here, you'll find the most up-to-date information on how to select and protect a great trademark. Learn how to: choose trademarks that distinguish you from competitors search for marks that might conflict with your own register your mark with the U.S. Patent and Trademark Office protect your marks from unauthorized use by others resolve trademark disputes outside the courtroom, and create an Internet presence and secure a domain name. Includes step-by-step instructions on how to register and maintain your trademark with the federal government. Thoroughly updated, the 11th edition includes the latest laws, court cases, and federal online registration process.
A plain-English guide to intellectual property law. Whether you are in the world of business or creative arts, you need to understand the laws that govern your work. But given the convoluted terminology that surrounds patents, copyrights, trademarks, and other intellectual property rights, this isn't easy. Enter, Patent, Copyright & Trademark, which explains: what legal rights apply to your creations, products, or inventions the scope of copyright protection how trademark law works, and what trade-secret law protects. Here, you'll find plain-English definitions of intellectual property law terms, straightforward explanations of how intellectual property law affects online content, and much more. The 15th edition is completely updated to provide the latest laws, court decisions, and sample forms. *Editions 10 and 13-15 available in print. The 15th edition is also online as an ebook for WSU users.