LibGuides: Wichita Business Research: Demographics & Market Analysis

Demographics & Statistics

Wichita Quick Facts
From the U.S. Census
Wichita Demographics
From City-Data
Wichita Demographics by Zip Code
City of Wichita Open Data Portal
Wichtia Book of Lists
Published by the Wichita Business Journal, the most recent year's edition is available in Reference (HF5001 .W52). Older editions are in the Folio & Oversized collection on the Northeast corner of the 3rd floor.
Local Business Directory
Kansas Economic Data
Created by the Center for Economic Development and Business Research at WSU, this site includes automated federal updates on indices, economic indicators, demographics, industries and most recent employment and population forecasts at state, county, and city levels.
State & Metropolitan Area Data Book
From the US Census, you can find economic and demographic data on Wichita, KS. Click on "Data Books" then "State & Metropolitan Area Data Book 2010" for the latest tables.
Kansas Traffic Patterns

Many of these freely available government sites can be utilized to gather targeted market research for the Wichita Metro area.

American Factfinder (U.S. Census Bereau)
Search for Wichita, KS or do a "Guided Search" for specific information about area population, housing, and/or business & industry.
Kansas Statistical Abstract
Useful data and charts.
Economic Census
Browse economic data by industry, zip code, and more.
Consumer Expenditure Survey
Wichita Area Traffic Count Map
From the Kansas Department of Transportation, this map shows the 24 hour traffic counts for 2015 at major intersections throughout the city.