LibGuides: Demographic and Social Data: U.S. Data

Discovering Data

Demographic Data
Government Agencies

Census.gov
Browse data by topic or use Census data tools such as American Fact Finder and American Community Survey.
Bureau of Labor Statistics - demographics
Find labor statistics based on demographics such as age, disability, veteran status, gender, etc.
Policy Map
Mapped data relating to demographics, housing, income, crime, mortgages, health, jobs, manufacturing, supermarket access, and more. Includes data sets from over 65 public and proprietary sources.

Statista This link opens in a new window
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A statistics portal providing market and consumer data.

Data.gov
Portal for datasets from multiple US government agencies. Explore data by topic and filter results by source.
Data USA
U.S. public data made visual.
Science.gov Alliance (list of agencies)
This is a starting point to find government agencies, each of which will feature data on their individual websites.
USA.gov
This is another tool for locating government agencies which will feature data on their individual websites.

Data by Topic

General Social Survey
The General Social Survey (GSS) conducts basic scientific research on the structure and development of American society with a data-collection program designed to both monitor societal change within the United States and to compare the United States to other nations.
Pew Research Center
The Pew Research Center runs the American Life Project and makes their data sets freely available for use.
Cornell Institute for Social and Economic Research Data Center
The American Values Atlas
This site provides a useful way to visualize U.S. public opinion on a variety of topics.

ICPSR (Inter-University Consortium for Political and Social Research) This link opens in a new window
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Largest archive of political and social research data with over 500,000 datafiles. Includes specialized data collections in education, aging, criminal justice, substance abuse, terrorism, and other fields.

Data.gov (Higher Education Page)
Browse federal data related to higher education.
National Center for Educational Statistics
Campus Safety and Security (U.S. Dept. of Ed.)

Centers for Disease Control and Prevention
Centers for Disease Control and Prevention data and statistics page
Center for Health Statistics
CDC's National Center for Health Statistics
Health Services Research Information Central
Locate federal, non-federal, state, and local data repositories for health information.
National Institute of Mental Health
NIMH statistics portal

Consumer Expenditure Survey (Bureau of Labor Statistics)
Data on buying habits of American consumers, including their expenditures, income and consumer unit.
American Time Use Survey (Bureau of Labor Statistics)
Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
My Best Segments from Nielsen
Census Business Builder

Statista This link opens in a new window
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A statistics portal providing market and consumer data.

Best Customers by New Strategist Press
Publication Date: 2018
Based on data collected from the Bureau of Labor Statistics' 2014 Consumer Expenditure Survey
The American Marketplace by New Strategist Press
Publication Date: 2018

Who's Buying Series

These eBooks provide demographic analysis of spending patterns for specific products within all major consumer industries. (Click here for all 14 titles in the series)