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Libraries WSU
Welcome to the course guide for IB/MKT 601: International Marketing
This guide will assist you in completing your research for Dr. DeSilva's International Marketing course. The databases, books, and web sites will assist you with your Article Critique and Country Environment & Marketing Opportunity Analysis.

If you need any assistance locating or using the sources listed, please contact your librarian (to the right).
Country Resources
Multi-Country Focus
World Factbook- (Electronic Resource) The work includes one-page economic, social, political, and demographic descriptions for every nation in the world plus descriptions of dependent areas (e.g. Puerto Rico). It also describes areas such as the West Bank and Antarctica. Particularly useful is the one-page summary for "The World."
  • Also available in print (latest issue -2009 - in Government Documents Reference PrEx 3.15)
Deutsche Bank Research Offers statistics and country profiles through "Country Infobase." This site offers some useful information and can be used as a complement to the World Factbook. Similar to the World Factbook, it offers country descriptions but from a bank's perspective. Also provides a number of different maps, including statistics, charts, and graphs. Great for presentation visuals! (**note that some maps are available to Deutsche Bank clients only)

International Monetary Fund
Offers data and statistics from their web site in addition to recent news, key issues, featured events, and happenings.

Europa World Year Book - JN1 .E85
(*Latest version in Reference on Ablah Library 1st floor) This two volume work presents detailed factual information about every country in the world. More than 1600 principal international organizations are described in detail. General and statistical surveys are provided for each country, along with details on its constitution, government, political parties, religions, legal systems, radio and television stations, newspapers, publishers, finance, trade and industry, atomic energy capacities, transport and tourism industry, and educational systems. NOTE: Volumes 1 and 2 are published at different times of the year.

Regional Surveys of the World - These works provide an in-depth profile of a country's history with a focus on recent events, a statistical survey which includes data on many areas, including population, agriculture, forestry, and finance. The Directory section offers contact information on government political organizations, the press, publishers, radio and television systems, banks, and transport services. The Economy section provides extensive economic information (both narrative and statistical). Individual titles include:Worldmark Encyclopedia of Cultures and Daily Life(Electronic Resource) This encyclopedia includes over 500 articles on individual cultures. Entries are arranged first by geographic region, then by culture. A listing of all cultures by country is included in each geographically centered volume. Entries are composed in a standard format, with a brief introduction, then sections on location and homeland; language; folklore; religion; major holidays; rites of passage; interpersonal relations; living conditions; family life; clothing; food; education; cultural heritage; work; sports; entertainment and recreation; folk arts, crafts, and hobbies; social problems; and a bibliography.

Peoples of the World These works include a concise description of people groups, covering key facts on population, language and location and describe where the people live and examine the influence of topography, climate, and natural resources on cultural developments. They trace the origins of the people, their immigration and migration, ties to homelands and relationships with governing bodies. They also cover family structure, education, industry, religion and the arts. Individual titles:
Culturgrams GT150 .C85 Summarizes unique customs, values, traditions and lifestyles within a country in a four page analysis of each country. Examines such items as greeting customs, etiquette when visiting homes and restaurants, significance of gestures, language, religion, holidays, and provides general information on the country's history, infrastructure, and economy.

Exporters' Encyclopaedia
HF3011 .E9 (*Latest version in Reference on Ablah Library's 1st floor) A definitive resource for every aspect of exporting as well as for travel, communications, and general research on more than 200 foreign markets, covering topics ranging from import licensing and exchange regulations to documentation requirements. Arranged in six section, the majority of the work is Section II: Export Markets. "Country regions" are arranged alphabetically and individually profiled, covering such topics as climate, population, language, currency, transportation, communications, key contacts, trade regulations, documentation, special restrictions, marketing data, and business travel.

Regional Encyclopedia of Business and Management HF1001 .R44 2000 Each volume is made up of three parts. Part one deals with general themes such as the overall state of manufacturing. Part two covers specialized themes relevant to the region such as accounting, banking and finance, human resource management, etc. Part three consists of country profiles with definitions and analysis of management within each country. Each chapter includes coverage on the management traditions, infrastructure and managerial styles of that particular country.

Single-Country Focus
Area Handbook Series(Also located in print in Government Documents - D101.22: 550-no) Issued by the Department of the Army, this series provides detailed analyses of the social, political, and economic institutions of most of the countries of the world. Each volume contains an extensive bibliography. It was formerly called the Area Handbook series until the late 1970's, when the present series title was adopted.

Country Commercial Guides These guides were created by the merging of two long running publications of the Department of Commerce's International Trade Administration, namely Foreign Economic Trends (FET) and Oversees Business Reports (OBR). Roughly 50 "pages" in length, they each follow a standard format, and provide basic information on a country's economic trends and outlook, political environment, marketing U.S. products and services, leading sectors for U.S. exports and investments, trade regulations and standards, investment climate, and trade and project financing. Statistical appendices include: country data, domestic economy, trade, investment statistics, U.S. and country contacts, available marketing research, and trade event schedule.

Country Briefings Each country has a profile including forecasts, a fact sheet, economic data, information of the country’s economic structure and political structure and forces. Also included are backgrounders and links to additional web sites dealing with the country. Recent articles from the The Economist are included. For the full text of older articles of The Economist, use Business and Company Resource Center article search.

OECD Economic Surveys (Search the online catalog for access to electronic resources) These surveys on economic developments in each of the 24 Member countries and Yugoslavia provide detailed analyses of recent developments in demand, production, employment, prices and wages, conditions in the money and capital markets, and developments in the balance of payments. They include short-term forecasts as well as analyses of medium-term problems which are of special relevance for the country's economic policies at the time of the review.

Background Notes (Located in Government Documents - S1 .123: [no]) Issued by the Department of State, these short factual pamphlets about various countries people, history, government, political conditions, economy, and foreign relations. Maps and tables are also included.

Post Report (Located in Government Documents - S1 .127:[no]) This series is issued by the Department of State and is designed to acquaint new foreign service personnel with important information about the host country and the city in which they will be serving. Topics covered include: area, geography, and climate; population; transportation; communications; health and medicine; employment opportunities for spouses and dependents; life at the post in specific cities; customs, duties and passage; banking and currency; weights and measures; taxes; and national and local holidays. Each volume also includes a list of references for additional information about the country, as well as a street map of the area in which the U.S. embassy or chancery is located.

Information guide (Price, Waterhouse & Co.)
(Search the online catalog for individual titles) Individual volumes begin with the title "Doing Business In" and focus on the economic situation of a country, general areas covered include structure and operation of business enterprises, investment law, foreign trading practices, and taxation.

Foreign Labor Trends
(Also available in print in Government Documents - L29 .16) This publication is produced by the U.S. Department of Labor's Bureau of International Labor Affairs. Each volume considers a specific country, and includes statistics on key labor indicators. Individual narrative sections deal with a summary of labor conditions, a country and labor background, and highlights and developments of the previous year. A directory of trade organizations for the country is also included.

Regional Trade AgreementsFrom the World Trade Organization, a great place to look for country profiles and information on goods and services traded.

Statistical Sources
Penn World Tables 6.3 The Penn World Table provides purchasing power parity and national income accounts converted to international prices for 179 countries for some or all of the years 1950-2000. The European Union or the OECD provide more detailed purchasing power and real product estimates for their countries and the World Bank makes current price estimates for most PWT countries at the GDP level. CHASS only provides access to the data; we are not involved in the collection or maintenance of the data. Cite the data as follows: Alan Heston, Robert Summers and Bettina Aten, Penn World Table Version 6.2, Center for International Comparisons of Production, Income and Prices at the University of Pennsylvania, September 2006.

International Marketing Data and Statistics & World Economic Factbook These Euromonitor resources offer a wealth of international business statistics. Euromonitor's international resources focus primarily on Asia, North and South America. There is also some limited coverage of African and Middle Eastern Countries. From information about trading partners to consumption rates of products, the Euromonitor is a worthwhile international statistical resource.

European Marketing Data and Statistics (HA1107 .E87 EMDAS is a compendium of statistical information on the countries of Western and Eastern Europe. The data coverage includes a considerable number of ten- and eleven-year trends, which permit the analysis of socio-economic trends over a long time span as a basis for forecasting. In addition to reporting on major European countries, the country coverage also includes smaller European countries and principalities. The data are presented in spreadsheet form and a number of extrapolated tables have been included, together with graphs, marketing maps and diagrams. Also available via Business and Company Resource Center

Demographic Yearbook (*Most current edition located in Reference on Ablah Library's 1st floor) This yearbook covers statistics on population, births, deaths, life expectancy, marriages, divorces, and other demographic data for some 250 countries. The entries are very detailed and include the sources of the data, as most countries report such statistics sporadically. There are also special topic tables with the subjects covered varying in each yearbook. This source is slow in being published.

Statistical Yearbook (*Most current edition located in Reference on Ablah Library's 1st floor) This comprehensive compendium of statistical data covers more than 150 countries worldwide and encompasses a wide range of economic and social subjects. It consists chiefly of statistical tables, with explanatory notes in English and French. Following an informative world summary there are tables on general socio-economic statistics (population and manpower); national accounts; wages, prices, and consumption; government sector statistics, balance of payments; finance; health; education; culture; science and technology; development assistance; housing, and industrial property; and statistics of basic economic activity. Included in the appendix are international comparisons of gross domestic product for 60 countries in international dollars. This source is slow in being published.

Main Economic Indicators (OECD) (*Most current edition located in Reference on Ablah Library's 1st floor) This publication is designed to provide at a glance a picture of the most recent changes in the economy of the OECD countries, and a collection of international statistics on the economic developments affecting the OECD area in the past few years. The indicators selected cover national accounts, industrial production, deliveries, stocks and orders, construction, internal trade, labor, prices, domestic and foreign finance, interests, and trade and payments.

International Financial Statistics Yearbook (*Most current edition located in Reference on Ablah Library's 1st floor)  The monthly issues provide a standard source of international statistics on all aspects of international and domestic finance. It reports, for most countries of the world, current data needed in the analysis of problems of international payments and of inflation and deflation, i.e., data on exchange rates, international liquidity, money and banking, international transactions, prices, production, government finance, interest rates, and other items. Information is presented in country tables and in tables of area and world aggregates. The yearbook, usually published in September, contains available annual data for up to 35 years for countries appearing in the monthly issues.

Government Finance Statistics Yearbook (HA40 .F5 G59 A standard reference source on governments of Fund member countries, the yearbook provides information on the various units of government, government accounts, the enterprises and financial institutions that governments own and control, and the national sources of data on government operations. Detailed statistical tables are presented on central government revenue, grants, expenditure, lending, financing, and debt. Derivation tables show the national sources drawn upon for detailed adjustments necessary to derive the principal aggregates in the format published in the yearbook. This source is usually published in December.

National Accounts of OECD Countries. Volume 1: Main Aggregates (OECD) HC79.I5 N375
The 1990 edition contains graphs for each OECD country showing GDP, private and government final consumption expenditure, and gross fixed capital formation; tables for each country showing the main aggregates in national currencies and a set of comparative tables in U.S. dollars.

National Accounts of OECD Countries. Volume 2: Detailed Tables (OECD) HC79.I5 N375 Includes main aggregates; private final consumption expenditure by type and purpose; gross fixed capital information by kind of activity and by type of goods and owner; government outlays by function and type; accounts for various levels of government and for social security funds; accounts for non-financial and financial corporate and quasi-corporate enterprises; accounts for household, business, non-profit and financial sectors; accounts for external transactions and capital finance; gross domestic product by activity; profit shares and rates of return on capital; and employment by kind of activity.

Quarterly National Accounts (OECD) (per HC  79 .I5 O7b) Brings together the latest national income statistics from the USA and other OECD countries. Three standard tables are shown for each country: GDP in purchases values, financing and composition of gross capital formation, and private consumption expenditure.
Alternatives to STAT-USA
In October 2010, STAT-USA ceased publication. Below are links to organizations that provided various reports for STAT-USA, including country and market research reports.
The University of Central Florida Libraries has also put together a comprehensive guide to the data sources used by the Department of Commerce for the STAT-USA website. Sections include GLOBUS & NTDB, Country & State Data, Economic Indicators, and much more. The guide can be found at: 
Databases & Indexes
Business & Company Resource Center (Electronic Database) Business & Company Resource Center indexes over 950 business periodicals. These include scholarly journals, general business magazines, trade publications, and local business publications. The full text of articles is available for roughly half the titles indexed. The full image (via Adobe Acrobat) is also available for many titles. In addition, citations and full text articles may be emailed to user provided address. BCRC also includes detailed company histories, investment reports, company rankings, and industry overviews.

Business Source Complete (Electronic Database)  A scholarly business database providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals. 

ABI/INFORM (Electronic Database) ABI/INFORM provides both indexing to over 800 business and trade journals and for each entry an abstract of the article indexed. The full text of approximately half of the indexed items is available. Individual words and phrases may be searched for in the titles of articles or in their abstracts. This allows for information on very detailed concepts and rarely mentioned companies to be located quickly. Results may be downloaded or emailed to a user provided address.

Mergent Online
(Electronic Database)
This is a fully searchable database of 15,000 U.S. public companies (active and inactive) listed on the NYSE, AMEX and NASDAQ, and includes corporate information for 20,000 non-U.S. companies. Fifteen years is the standard time frame for the financial data provided. Each company report also includes up-to-the-minute news items, a company description (narrative with SIC and NAICS information), and information on a company’s executives, property, capital stock (dividends and splits) and long-term debt (bonds and notes). Financial information may be downloaded utilizing software applications such as Microsoft® Word, Microsoft® Excel or Adobe® Acrobat® Reader®.

**(To access databases from off-campus, go here, scroll down to the name of the database, and click on the hyperlink)

American Statistics Index (ASI) (Located in Government Documents - Z 7554 .U5 .A46) Data published in any of the publications of the executive, legislative, or judicial branches of the federal government can be located. ASI is published in two parts: an index section correlates to a separate abstract section. Data is indexed by subject, name, and type of data. Each index entry cites an accession number that corresponds to a specific publication description in the abstract section. ASI's concise abstracts enable users to evaluate a publication's statistical and narrative content before making any effort to obtain it. Abstracts provide bibliographic data and a description of the subject matter, organization, currency, and sources of the statistical information.

Index to International Statistics (IIS) (Located in Government Documents - Z 7552 .I53) IIS covers some 1,700 statistical publications of international inter-governmental organizations annually from approximately 95 issuing sources, including: United Nations main and subsidiary bodies, regional commissions, and specialized agencies; the European Community; the Organization of Economic Cooperation and Development; the Organization of American States; and some 35 other IGO's. IIS covers periodicals, annuals, biennials, series, and special studies, and encompasses both official sales publications and less formal, more current "mimeographed documents".

Directory of United States Exporters
HF 3011.E83  This directory covers some 20,000 companies in the United States, Puerto Rico, and Canada which exports their own or other companies products, Included are manufacturers, retailers, manufacturers representatives, export buyers, brokers, and agents. Data are collected from the actual customs documents filed at major U.S. and Canadian ports.